Every decision has been answered. Kept as the record of what was chosen and what it replaced — when the next round opens a question, it appears here.
F5S — flipped, details left, JOIN US right
X4S — livelier delivery, every approved word kept
ESS — “Arden Fair” spliced in English
Structure A — the carousel as a film, built in both languages
unchanged — the sugar-skull tray stays
stays off — the approved card is what runs
approved as drafted
off the footage and off the film's own cards; the end title keeps it, and the approved Meta carousel is untouched
X4G — eleven_v3 as asked. Untagged v3 measured no faster than tagged, so the full script could not fit; client cut the four-word lead-in and kept Folklórico, live music, and art. Spanish stays on ESS.
The marketing-director gate REJECTED the de-tinted altar: the source photograph was shot through the display glass and carries a reflection — semi-transparent pompoms, a doubled lace valance — that the magenta wash had been flattening. It cannot be retouched out. Client reviewed it at full size and accepted the de-tinted card as a ONE-TIME exception, 2026-09-11. The same reflection is present in the approved carousel cards CA00P-A-3 / CA00S-A-3 and is left unchanged there.
The work each pick set in motion is on the deck: the close, the reads, the -C storyboard. One thing is still yours — the Skip-chip check in the ad account preview, because the flipped call to action now sits in that corner for the last 2.5 seconds.